How to Create a Geotag on Instagram: Location Tag Mastery

By: Ellen Bartolino

Last Updated on October 12, 2023 by Ellen Bartolino

Use Instagram Geotag to Boost Engagement: How to Create Your Own Custom Location Tag and Engage with Local Followers as a Business Owner

Ever felt like your Instagram posts are getting lost in the vast sea of content? You’re not alone. Many businesses struggle to stand out and engage with local followers. The secret sauce? Instagram geotags. By creating a custom location for your posts, you can boost visibility, engage with a local audience, and give your brand the spotlight it deserves.

Importance of Geotagging on Instagram

One of the best things about Instagram is the ability it gives you to reach people all around the globe. But what if you want to get more specific with who you target? That’s where Instagram geotags come into play. Whether you’re a local business trying to reach nearby customers or a global brand targeting specific regions, geotags are your best friend.

Expanding reach for businesses using Instagram geotags

Every business owner knows the importance of expanding their reach. With Instagram for business, you can do just that. By leveraging business profile and business location features, you can ensure that your brand is seen by the right audience. And here’s a fun fact: 79% of Instagram marketers have leveraged Instagram Shopping tools.

When I first started using Instagram for my business, I wasn’t aware of the power of geotags. But once I began tagging my posts with specific locations, I noticed a significant increase in local engagement and even had customers visit my store after discovering me through a geotag.

Growing your audience with custom location tags

Instagram isn’t just about posting pretty pictures. It’s about engagement, and custom location tags can help with that. By using location tags, you can engage with local followers and even attract new ones. For instance, if you’re a local business in New York, you can use geotags to target users in the Big Apple and get them interested in what you have to offer.

How to Use Instagram and Create a Custom Location for Your Posts

How to Use Instagram and Create a Custom Location for Your Posts

Ever wondered why some Instagram posts get more traction than others? It’s not just about the content; it’s also about where it’s tagged. Using Instagram post geotags can significantly boost your post’s visibility and engagement. Let’s dive into the nitty-gritty of how you can leverage this feature for your benefit.

Tagging posts for more views using Instagram post geotags

Every time you post a picture of that delicious brunch or a scenic sunset, you have an opportunity to reach a wider audience. By simply adding a geotag to your Instagram post, you can increase its visibility. Think of geotagging as a way to tell your followers (and potential followers) where you are or where the picture was taken. It’s like dropping a pin on a map but for your photos. And the best part? When others click on the tagged location, they’ll see your post along with others from the same location. So, next time you’re posting, don’t forget to add geotags. It’s a simple step that can make a big difference.

Did you know? 82% of marketers post video content on Instagram, with most of the content formats being video-based.

Using Geotags to find an audience based on physical location

Imagine you’re a local bakery trying to attract customers in your area. By using geotags you can target users based on their physical location. When users have their location services turned on, Instagram can suggest posts from nearby places. So, if someone is near your bakery and checks their Instagram, they might just see your mouth-watering croissant post and decide to pay a visit. Always ensure the location name is accurate, so users can easily find you. Whether you’re a global brand or a local mom-and-pop shop, adding a location to your posts can help you connect with the right audience.

I remember attending a local event and deciding to use a custom geotag for my posts. To my surprise, many attendees started using the same geotag, leading to increased visibility and networking opportunities for my brand.

Creative Location Tags on Instagram

Instagram is more than just a platform for sharing your favorite photos and videos. It’s a powerful tool for businesses and individuals alike to reach a global audience. But what if you want to target a specific group or region? Enter the world of geotags on Instagram. Let’s dive into how you can creatively use location tags to boost your Instagram marketing efforts.

Strategies to get more views using Instagram stories geotags

Ever wondered how some Instagram stories pop up when you’re exploring a particular location or event on the platform? That’s the magic of geotags. By leveraging geotags in your stories, you can increase your visibility, especially among local audiences. Think about it: if you’re a local bakery in New York and you use a geotag for a popular NY event, your story might be seen by thousands attending or interested in that event. It’s a smart social media marketing strategy that can drive more eyeballs to your content and, subsequently, your Instagram account.

Reaching new followers with geotags and Instagram geotag to engage

Reaching new followers with geotags and Instagram geotag to engage

Using geotags isn’t just about getting views; it’s about engagement. When you engage more with local followers, you build a community around your brand or profile. It’s one thing to have a follower from halfway around the world, but having a follower from your city or town? That’s someone who can visit your store, attend your events, or even become an ambassador for your brand. By using Instagram geotag to engage, you’re not just casting a wide net; you’re casting a specific, targeted net to engage with local enthusiasts.

Creating custom Instagram location tags

Now, this is where things get interesting. Did you know you can create your own custom geotags? Yes, you can set up a custom location on Instagram. Whether you’re hosting an event, opening a pop-up store, or just want to create a fun location for your backyard BBQ, creating a custom location tag can make your posts stand out.

To create an Instagram geotag, you’ll first need to set up the location on Facebook. Once that’s done, it’ll be available for you to use on Instagram. It’s a nifty feature that not many are aware of, but it can add that extra layer of personalization to your posts.

How to use Instagram geotag to engage with local followers

Now, let’s talk about a real-world example. The case study on how to use Instagram geotag to engage with local followers highlighted the global reach of Instagram and how brands can tap into geotags to connect with audiences worldwide. By sharing content with specific geotags, brands can engage with diverse audiences, from New York to Australia. This not only boosts visibility but also fosters a sense of community and connection.

The Power of Geotagging on Instagram for Businesses and Individuals


The Power of Geotagging on Instagram for Businesses and Individuals

Instagram has evolved into more than just a platform for sharing photos and stories. It’s a powerful tool for businesses and individuals alike to connect, engage, and grow their reach. One of the most effective ways to do this is through geotagging on Instagram.

Ever wondered why some businesses seem to be buzzing with activity while others remain unnoticed? The secret might just be in the geotags. By geotagging on Instagram, businesses can make their content more searchable, reaching potential customers right where they are. It’s like having a digital signpost that points directly to your business, no matter where in the world your audience might be.

But it’s not just about visibility. Instagram geotagging can also boost engagement. Think about it: when you see a post tagged in a place you recognize, aren’t you more likely to interact with it? It’s a subtle nod to shared experiences and local pride. And for businesses, that can translate into more likes, comments, and even sales.

Moreover, geotag for your business isn’t just about marking your territory. It’s about building a community. When customers tag their posts with your business’s custom location, it’s free advertising and a vote of confidence rolled into one. It’s a way for customers to say, “I’m here, and I love it!” And in the world of social media, that kind of endorsement is gold.

So, whether you’re an individual looking to grow your personal brand or a business aiming to boost your bottom line, don’t overlook the power of the geotag. Dive into the world of Instagram geotagging and see where it takes you. After all, in the digital age, sometimes the best way to be seen is to show exactly where you are.

How do I create a geotag on Instagram?


What is a geotag on Instagram?

A geotag on Instagram is a location-based tag that you can add to your posts. It allows you to share where a photo or video was taken.

How do I create a geotag on Instagram?

To create a geotag on Instagram, you can follow these steps:

  1. Open Instagram and go to the post creation screen.
  2. Tap on the “Add Location” option.
  3. In the search bar, type in the name of the location you want to add.
  4. If the location appears in the results, select it. If not, tap on the “+ Add [new location]” option.
  5. Enter the name of the location in the provided field.
  6. Tap on “Create” to create the custom location tag on Instagram.
  7. Add your geotag by selecting it from the list of available locations.

Can I create a custom location tag on Instagram?

Yes, you can create a custom location tag on Instagram. If the location you want to add doesn’t exist in the Instagram database, you have the option to create a new location. Simply follow the steps mentioned above to create a custom location tag and add it to your posts.

How can I use an Instagram geotag to engage more with local followers?

Using an Instagram geotag can help you engage more with local followers by allowing them to discover your content when searching for posts tagged with that location. It increases the visibility of your posts to a specific audience interested in that location, which can lead to more engagement and interactions with local followers.

How do I add a geotag to an Instagram post?

To add a geotag to an Instagram post, you can follow these steps:

  1. Create a new post or edit an existing one.
  2. Tap on the “Add Location” option.
  3. Search for the location you want to geotag by typing its name in the search bar.
  4. Select the location from the search results or create a new location if it doesn’t already exist.
  5. Tap on the selected location to add it as a geotag to your post.

Can I use an Instagram geotag on a new location?

Yes, you can use an Instagram geotag on a new location. If the location you want to tag doesn’t exist in the Instagram database, you can create a new location tag as mentioned in the previous answers and use it on your posts.

What are the benefits of using geotags on Instagram?

There are several benefits of using geotags on Instagram, such as: – Increased visibility to a specific audience interested in that location. – Improved engagement and interactions with local followers. – Greater chance of being featured on Instagram’s Explore page for that location. – Ability to establish your presence in different locations for marketing purposes.

Is it possible to add a geotag to an existing Instagram post?

Unfortunately, it is not possible to add a geotag to an existing Instagram post. Geotags can only be added during the creation or editing of a post. If you want to geotag a post, you need to do it before sharing it on Instagram.

Author Bio

Ellen Bartolino

With a wealth of experience as an author and communication specialist, Ellen has honed her skills in the realm of Instagram. Her in-depth understanding of the platform allows her to create engaging and effective content that resonates with both businesses and individuals.

Reach your audience

With over 300 million users on Instagram, there is no better way to promote yourself, your creative projects, or your business than on the extremely popular platform. The only problem is, how can you ensure that your voice is heard through all the noise?