How to Share Etsy Shop Link on Instagram: Add Etsy Link

By: Ellen Bartolino

Last Updated on October 15, 2023 by Ellen Bartolino

A 2023 Step-by-Step Guide: Linking Your Etsy Shop Link to Instagram Bio for Maximum Engagement

Have you ever felt the frustration of not being able to seamlessly share your Etsy shop on your Instagram bio? You’re not alone. In 2023, countless Instagram users have been seeking ways to effectively connect their Etsy shops to their Instagram accounts. But why is this integration so sought after? And more importantly, how can you achieve it? Let’s dive in and explore the steps on how to share Etsy shop link on Instagram to make this connection a reality.

Linking Etsy Shop to Instagram

Linking Etsy Shop to Instagram

Ah, the age-old dilemma: you’ve got a fantastic Etsy shop filled with unique creations, but how do you get the word out on Instagram? You’re not alone in this. Many Etsy sellers face the same challenge. But don’t fret! By the end of this guide, you’ll be linking your Etsy shop to Instagram like a pro.

Step-by-step guide to integrating Etsy with Instagram

So, you’re ready to bridge the gap between your Etsy shop and your Instagram followers? Let’s dive in!

  1. Start with Instagram: First things first, ensure you have an Instagram business account. This allows you to access features not available to personal accounts, including the ability to link directly to products.
  2. Etsy Shop Settings: Head over to your Etsy shop settings. Here, you’ll find options to integrate with various social media platforms. Choose Instagram.
  3. Connect the Two: Follow the on-screen prompts to connect your Etsy shop with your Instagram account. This usually involves logging into your Instagram account and granting certain permissions.
  4. Add Your Etsy Link: Once connected, you’ll have the option to add your Etsy link to your Instagram bio. This is a crucial step, as it’s the primary way your followers will find their way to your shop.
  5. Showcase Your Products: With everything set up, start showcasing your products on Instagram. Use Stories, Posts, and even IGTV to give your followers a glimpse of what you offer. Remember to always direct them to the link in your bio.

Did you know? In 2023, the Etsy website receives between 400-500 million visits each month. That’s a massive audience waiting to discover your products! And here’s a little secret from my own journey: When I first started my Etsy shop, I was struggling to drive traffic to my listings. However, once I integrated my shop with Instagram and began showcasing my products through Stories and Posts, I saw a noticeable increase in visits and sales. So, if you’re on the fence about this, take the leap! Your future self might thank you for it.

Enabling Instagram Shopping for Etsy Shop: Connect Etsy to Instagram

Enabling Instagram Shopping for Etsy Shop: Connect Etsy to Instagram

Instagram has become a powerful platform for businesses to showcase their products and engage with their audience. For Etsy sellers, this presents a fantastic opportunity to tap into a vast audience and drive more sales. But how exactly do you go about linking your Etsy shop to Instagram and making your products shoppable? Let’s dive in!

Introduction to Instagram Shopping for Etsy

Ever scrolled through your Instagram feed and come across those nifty little shopping tags on posts? That’s Instagram Shopping in action! It allows businesses to tag products in their posts, leading users directly to their online store. For Etsy sellers, this can be a game-changer. Imagine showcasing your unique crafts or vintage items on Instagram and having potential buyers click directly through to your Etsy shop. Sounds dreamy, right? But there’s a bit of setup involved, and we’re here to guide you through it.

Creating a shoppable feed on Instagram using Etsy

Setting up a shoppable feed on Instagram using Etsy might seem daunting at first, but with a step-by-step guide, it becomes a breeze. Here’s how you can create a shoppable feed:

  1. Connect Your Instagram and Facebook: Before you can use the shopping feature on Instagram, you need to have a business profile and connect it to a Facebook catalog. This can be done using the Facebook Business Manager.
  2. Add Your Etsy Products to Facebook Catalog: Once your Instagram is connected to a Facebook catalog, it’s time to add your Etsy products. You can do this manually or use third-party tools to automate the process.
  3. Turn on Instagram Shopping: Go to your Instagram settings, tap on ‘Business,’ and then ‘Shopping.’ Choose the product catalog you want to connect to your Instagram profile.
  4. Tag Products in Your Posts: Now, when you upload a post on Instagram, you’ll have the option to tag products. Simply tap on the products in the photo and link them to the products in your Facebook catalog.
  5. Promote Your Shoppable Posts: Use Instagram stories, ads, and other promotional tools to get your shoppable posts in front of a larger audience.

Did you know? As of December 2022, Etsy had 89.4 million active buyers, showcasing significant growth over the past few years. This means there’s a vast audience out there, just waiting to discover your products!

Sharing Etsy Shop Milestones on Social Media

Sharing Etsy Shop Milestones on Social Media

Navigating the world of online sales can be a rollercoaster. But when you hit those highs, like reaching a sales milestone or launching a new product line, it’s a feeling like no other. And what better way to celebrate than by sharing these moments with your followers on social media? Let’s delve into the importance of sharing your Etsy milestones and how to effectively spread the word across various platforms.

Importance of sharing Etsy milestones

Sharing your Etsy shop link and milestones on social media platforms is more than just a humble brag—it’s a strategic move. By showcasing your achievements, you’re not only building trust with your audience but also creating a buzz around your brand. When followers see your Instagram feed light up with news of a milestone, they’re reminded of the quality and popularity of your products. This not only boosts their confidence in your brand but also piques their curiosity, making them more likely to shop on Etsy. In essence, sharing milestones is a subtle yet effective way to promote your Etsy shop and foster a sense of community among your followers.

How to share Etsy listings on various social media platforms

Ready to get the word out? Here’s how:

  1. Instagram Stories: A dynamic way to share real-time updates. Capture a photo or video of your product, add a clickable link to your Etsy listing, and share it with your followers. Use engaging captions and relevant hashtags to increase visibility.
  2. Instagram Feed: Craft visually appealing posts that highlight your products. Direct followers to the link to visit your shop in your bio. Carousel posts are a great way to showcase multiple products or different angles of a single item.
  3. Other Social Media Profiles: Platforms like Facebook, Twitter, Pinterest, and TikTok offer unique ways to engage with different audiences. The key is to tailor your content to each platform while maintaining a consistent brand voice. Always include a clickable link to your Etsy shop to drive traffic.
  4. Content You Post: Ensure the content you post strikes a balance between promotional and value-driven. Share tips, customer testimonials, and behind-the-scenes content to keep your audience engaged and informed.

Instagram and Etsy are powerhouses in their respective domains. When combined, they offer sellers unparalleled visibility and sales potential. This case study explores the nuances of integrating the two platforms for maximum impact.

In wrapping up, sharing your Etsy shop milestones isn’t just about celebrating your achievements; it’s a strategic move to build trust, create buzz, and drive sales. So, the next time you hit a milestone, don’t keep it to yourself—share it and watch the magic unfold!

Engaging with Your Audience: Add Etsy Link to Instagram Bio, Stories and Posts

Engaging with Your Audience: Add Etsy Link to Instagram Bio, Stories and Posts

You’ve set up your Etsy shop, curated your products, and now you’re ready to shout it from the rooftops. But wait! How do you effectively engage with your audience, especially on a platform as dynamic as Instagram? Let’s dive in.

Benefits of linking Etsy to Instagram

Ever noticed how some brands just seem to pop on your Instagram feed? That’s not by accident. Linking your Etsy shop to your Instagram profile can be a game-changer. With over a billion Instagram users worldwide, it’s a goldmine for Etsy sellers. By optimizing your Instagram handle, you can tap into a vast audience, eager to discover unique products. An active Instagram account allows you to showcase your brand’s personality, tell your story, and connect with potential customers in real-time.

Engaging with your audience through Etsy milestones

Remember the thrill when you made your first sale? Or when you got that 100th positive review? Sharing these milestones on your Instagram stories and feed can create a buzz. It’s not just about showcasing your achievements; it’s about letting your followers feel they’re part of your journey. When they see the effort and passion behind your products, they’re more likely to be interested in your products. Every time they visit your profile, they should find fresh images and videos that resonate with your brand’s ethos.

Advantages of Instagram Shopping for Etsy sellers

Imagine this: A potential customer stumbles upon your post, loves what they see, and wants to buy it. Instead of redirecting them to a link in bio or asking them to DM, what if they could purchase right from Instagram? That’s the magic of Instagram Shopping. By integrating your Etsy store with Instagram, you can tag products in your posts, leading users directly to your online store. No more juggling between apps. Plus, with features like the Etsy shop manager, managing orders becomes a breeze. And here’s the cherry on top: you can provide a direct link to your Etsy shop, making the shopping experience seamless.

I remember the time I shared a behind-the-scenes process of creating one of my best-selling items on Instagram. Not only did it give my followers a personal connection to the product, but it also drove a significant number of them to click on my Etsy shop link and make a purchase.


You’ve embarked on a journey to share your Etsy shop link on Instagram, and it’s been quite the adventure! But as we wrap things up, remember that finding the perfect way to connect your Etsy shop with your Instagram audience is crucial. While Instagram might occasionally throw a curveball with a “link not allowed” notification, don’t let that deter you. Instead, focus on the bigger picture: creating links to your social platforms that resonate with your followers. And a pro tip? Always use the same profile photo across platforms. It helps in building a consistent brand image. So, go ahead, update that bio link, and watch your Etsy shop thrive through Instagram!

How do I share my Etsy shop link on Instagram?


How do I share my Etsy shop link on Instagram?

To share your Etsy shop link on Instagram, you can add it to your Instagram bio. This allows your followers to easily access your shop when they visit your profile.

Can I add an Etsy link directly to my Instagram posts or stories?

Unfortunately, Instagram does not allow clickable links within post captions or stories. However, you can still add a mention or a call to action in your captions and direct your followers to click the link in your bio to visit your Etsy shop.

How do I add my Etsy shop link to my Instagram bio?

To add your Etsy shop link to your Instagram bio, follow these steps:

  1. Open the Instagram app and go to your profile page.
  2.  Tap on the “Edit Profile” button.
  3.  In the “Website” field, paste your Etsy shop URL.
  4. Tap “Done” to save your changes. Now, when someone visits your Instagram profile, they can click on your Etsy link in the bio to visit your shop.

How do I optimize my Instagram bio to promote my Etsy shop?

Here are some tips to optimize your Instagram bio for promoting your Etsy shop:

  • Write a compelling bio that clearly communicates what you offer.
  • Include relevant keywords and hashtags related to your products.
  • Mention your Etsy shop name and provide a brief description.
  • Add a call to action, encouraging users to click the link in your bio to visit your shop.
  • Consider using emojis or symbols to make your bio visually appealing.
  • Update your bio periodically to reflect any changes or promotions.

Can I share my Etsy shop link in my Instagram stories?

Unfortunately, Instagram does not currently allow direct clickable links in stories for most users. However, if you have a verified account or a business account with over 10,000 followers, you may have access to the “Swipe Up” feature, which allows you to include links in your stories. Otherwise, you can mention in your story caption to click the link in your bio to visit your Etsy shop.

How can I use Instagram to boost my Etsy shop?

Instagram can be a powerful tool to promote your Etsy shop. Here are a few ways you can utilize Instagram to boost your shop:

  • Regularly post high-quality images of your products, along with engaging captions.
  • Use relevant hashtags to reach a wider audience who may be interested in your products.
  • Engage with your followers by responding to comments and messages promptly.
  • Collaborate with influencers or micro-influencers to promote your products to their audience.
  • Run contests, giveaways, or promotions to encourage user engagement and attract new followers.
  • Utilize Instagram Stories to provide behind-the-scenes peeks, product demonstrations, or exclusive offers to your followers.

Can I add the link to my Etsy shop in my Instagram captions?

Instagram does not support clickable links within captions. However, you can mention in your captions to click the link in your bio to visit your Etsy shop. Users can then navigate to your profile and click on the link in your bio to access your shop.

 How can I share my Etsy shop link in my Instagram feed and stories?

While you can’t directly share clickable links in your Instagram feed captions or stories, you can still include a call to action such as “Click the link in my bio to visit my Etsy shop” in your post captions or story captions. This encourages your followers to navigate to your profile and click on the link in your bio to access your shop.

Author Bio

Ellen Bartolino

With a wealth of experience as an author and communication specialist, Ellen has honed her skills in the realm of Instagram. Her in-depth understanding of the platform allows her to create engaging and effective content that resonates with both businesses and individuals.

Reach your audience

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