Instagram Advertising Account: A Step-by-Step Guide

By: Ellen Bartolino

Last Updated on March 21, 2023 by Ellen Bartolino

Introduction to Instagram Advertising

Instagram is a visually-driven social media platform that is used by millions of people around the world. As such, it is an excellent place to advertise your business, product, or service. In this article, we will explore how to advertise on Instagram without the use of a Facebook account.

What is Instagram Advertising?

Instagram advertising is the process of creating and placing ads on the Instagram platform in order to reach a specific audience and achieve specific advertising objectives. These objectives could be anything from increasing brand awareness to driving website traffic to generating leads.

Why advertise on Instagram?

There are many reasons why businesses choose to advertise on Instagram. Some of the benefits of advertising on Instagram include:

  • A large and engaged user base: Instagram has over 1 billion monthly active users, many of whom are highly engaged with the platform. This makes it an ideal place to reach a large and interested audience.
  • A visually-driven platform: Instagram is all about visual content, making it a great place to showcase your products or services through visually appealing ads.
  • Targeted advertising options: Instagram offers a range of targeting options, including demographics, interests, and behaviors, allowing you to reach the right people with your ads.

Setting Up Your Instagram Advertising Account

Before you can start advertising on Instagram, you need to set up an Instagram advertising account. Here’s how to do it:

Linking Your Facebook and Instagram Accounts

The first step in setting up your Instagram advertising account is to link your Facebook and Instagram accounts. This allows you to use the same advertising tools and resources that you use for Facebook advertising on Instagram as well.

To link your accounts, follow these steps:

  1. Go to your Facebook Business Manager and click on the hamburger menu in the top left corner.
  2. Click on “Business Settings” and then select “Instagram Accounts” from the left menu.
  3. Click on the “Add” button and follow the prompts to link your Instagram account to your Facebook Business Manager.

Setting Up Your Instagram Business Profile

Once you have linked your Facebook and Instagram accounts, the next step is to set up your Instagram business profile. This is important because it allows you to access Instagram’s advertising tools and features.

To set up your Instagram business profile, follow these steps:

  1. Go to your Instagram profile and click on the “Edit Profile” button.
  2. Scroll down and toggle the “Switch to Business Profile” button.
  3. Follow the prompts to set up your business profile, including adding contact information and selecting a category for your business.

Creating an Instagram Advertising Campaign

Now that you have set up your Instagram advertising account, it’s time to create your first Instagram advertising campaign. Here’s how to do it:

Choosing Your Advertising Objectives

Before you start creating your ad, it’s important to choose your advertising objectives. Instagram offers a range of objectives to choose from, including:

  • Brand Awareness: This objective is designed to increase awareness of your brand and build familiarity with your products or services.
  • Reach: This objective is designed to show your ad to as many people as possible.
  • Traffic: This objective is designed to drive traffic to your website or other online destinations.
  • App Installs: This objective is designed to drive installs of your mobile app.
  • Video Views: This objective is designed to drive views of your video content.
  • Conversions: This objective is designed to drive conversions, such as sales or sign-ups, on your website or app.

Once you have chosen your advertising objective, you can move on to creating your ad set and ad.

Creating Your Ad Set and Ad

An ad set is a group of ads that share the same target audience, budget, and scheduling. An ad is the actual content that you will be promoting, such as a photo, video, or carousel.

To create your ad set and ad, follow these steps:

  1. Go to your Facebook Business Manager and click on the “Create” button.
  2. Select “Ad” from the menu and choose “Instagram” as the placement.
  3. Choose your advertising objective and enter your target audience and budget.
  4. Create your ad by selecting a format (such as a photo or video) and uploading your content.
  5. Preview your ad and make any necessary edits.
  6. Click “Submit” to launch your ad.

Tracking and Optimizing Your Instagram Advertising Results

Once your ad is live, it’s important to track and optimize your results to ensure that you are getting the most out of your Instagram advertising efforts. Here’s how to do it:

Understanding Your Instagram Advertising Insights

Instagram provides a range of insights and analytics tools to help you understand how your ads are performing. These insights include metrics such as impressions, reach, and engagement.

To view your Instagram advertising insights, follow these steps:

  1. Go to your Instagram profile and click on the “Insights” tab.
  2. Select “Promotions” from the menu.
  3. Choose the ad or ad set that you want to view insights for.
  4. Review the available metrics and use them to understand how your ad is performing.

Tips for Improving Your Instagram Advertising Performance

To get the most out of your Instagram advertising efforts, it’s important to continuously optimize and improve your ads. Here are some tips for improving your Instagram advertising performance:

  • Test different ad formats: Instagram offers a range of ad formats, including photos, videos, carousels, and stories. Experiment with different formats to see which ones perform best for your business.
  • Use relevant hashtags: Hashtags are a great way to reach a wider audience on Instagram. Use relevant hashtags in your ad copy and on your ad images to increase the visibility of your ads.
  • Target the right audience: Make sure that you are targeting the right audience with your ads. Use Instagram’s targeting options to reach the people who are most likely to be interested in your products or services.
  • A/B test your ad copy and imagery: Try testing different versions of your ad copy and imagery to see which ones perform the best. This will help you find the most effective ad creative for your business.


Advertising on Instagram can be an effective way to reach a large and engaged audience and promote your business, products, or services. By following the steps outlined in this article, you can create and run successful Instagram advertising campaigns without the use of a Facebook account.

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Author Bio

Ellen Bartolino

With a wealth of experience as an author and communication specialist, Ellen has honed her skills in the realm of Instagram. Her in-depth understanding of the platform allows her to create engaging and effective content that resonates with both businesses and individuals.

Reach your audience

With over 300 million users on Instagram, there is no better way to promote yourself, your creative projects, or your business than on the extremely popular platform. The only problem is, how can you ensure that your voice is heard through all the noise?