How to Become a Public Figure on Instagram

By: Ellen Bartolino

Last Updated on March 21, 2023 by Ellen Bartolino

What is a Public Figure on Instagram?

Before we discuss how to become a public figure on Instagram, it’s important to understand what exactly a public figure is.


A public figure is someone who is widely known and acknowledged by the general public, either because of their profession or their involvement in public events. Public figures may include celebrities, politicians, influencers, and other individuals who have a significant public presence.


Some examples of public figures on Instagram include:

  • Celebrities (actors, musicians, etc.)
  • Influencers (fitness, beauty, fashion, etc.)
  • Politicians
  • Media personalities (journalists, news anchors, etc.)
  • Business leaders
  • Activists

How to Become a Public Figure on Instagram

Now that we have a better understanding of what a public figure is, let’s talk about how to become one on Instagram. Here are a few key steps to take:

Build a Strong Personal Brand

One of the most important things you can do to establish yourself as a public figure on Instagram is to build a strong personal brand. This means consistently presenting yourself in a certain way and consistently delivering value to your audience.

To build a strong personal brand, consider the following:

  • Identify your unique selling points: What makes you different from other Instagram users? What value do you offer your followers?
  • Define your niche: What specific topic or area of interest do you want to focus on? This will help you attract the right audience and establish yourself as an authority in your field.
  • Use consistent branding: Choose a color palette, fonts, and other design elements that reflect your personal brand and use them consistently across your profile and content.
  • Be authentic: It’s important to be genuine and authentic in your content and interactions with your followers. People can sense when you’re not being genuine, and it can hurt your reputation and credibility.

Engage with Your Audience

Another key aspect of becoming a public figure on Instagram is engaging with your audience. This means not only posting content that resonates with your followers, but also responding to comments and DM’s, asking for feedback, and otherwise fostering a sense of community on your profile.

Here are a few ways to effectively engage with your audience:

  • Respond to comments: Make it a habit to regularly check your comments and respond to as many as possible. This helps to create a sense of personal connection with your followers and shows that you value their engagement.
  • Ask for feedback: Whether through polls, Q&A’s, or simply asking for feedback in your captions, actively seeking input from your followers can help you better understand their needs and interests.
  • Collaborate with other users: Collaborating with other users, whether they’re fellow influencers or simply fans, can be a great way to engage with your audience and introduce new people to your content.

Tips for Maintaining Your Public Figure Status

Once you’ve established yourself as a public figure on Instagram, it’s important to maintain that status. Here are a few tips to help you do just that:

Consistency is Key

One of the most important things you can do to maintain your public figure status is to be consistent in your content and interactions with your followers. This means posting regularly, using the same branding elements, and generally staying true to your personal brand.

It’s also important to be consistent in the value you offer your followers. Whether it’s providing valuable information, entertainment, or inspiration, make sure you’re consistently delivering something of value to your audience.

Collaborate with Other Influencers

Collaborating with other influencers can be a great way to expand your reach and introduce your content to a new audience. It’s important to choose collaborations wisely, however, and make sure that the influencer you’re working with aligns with your personal brand and values

Frequently Asked Questions

Do you have to pay to be a public figure on Instagram?

No, you can’t pay to be a public figure on Instagram. You can’t request or pay for a blue check mark, but becoming a “public figure” on Instagram is far easier to obtain on your profile. It takes less than five minutes to become a “public figure,” which is a status designation that users are adopting.

What does it mean to be a public figure on Instagram?

Being a public figure on Instagram means you are a popular or famous person, usually with a massive following on and outside social media. You have a significant public presence that others acknowledge and recognize.

How do you get a blue check on Instagram?

To get a blue check on Instagram read the next requirements:

  • Authentic: Represent a real person, registered business or entity.
  • Unique: Represent the unique presence of the person or business. Only one account per person or business may be verified, with exceptions for language-specific accounts. We don’t verify general interest accounts (example: @puppymemes).
  • Complete: Your account must be public and have a bio, profile photo and be active when you apply.
  • Notable: Your account must represent a well-known, highly searched for person, brand or entity. We review accounts that are featured in multiple news sources, and we don’t consider paid or sponsored media content as sources for review.

How much do public figures on Instagram make?

Public figures on Instagram can make anywhere from a few dollars to a million dollars per post, depending on the number of followers and engagement rates.

Are influencers public figures?

Influencers with a strong social media presence, who can influence a certain group of people, are considered public figures. They can be either popular or famous, but they are recognized by others and have a significant following.

Do you have to be famous to be a public figure?

No, you don’t have to be famous to be a public figure. A public figure is someone who has achieved notoriety, prominence, or fame within a society, whether through achievement, luck, action, or in some cases through no purposeful action of their own.

How many followers do you need to be a public figure?

Anyone with over 30,000 social media followers is now considered a celebrity and subject to specific advertising rules. (The Advertising Standards Authority (ASA)) Therefore, having more than 30,000 followers on social media can be a benchmark for becoming a public figure.


In conclusion, becoming a public figure on Instagram requires a strong personal brand, consistent engagement with your audience, and maintaining that status through ongoing collaborations and consistency in your content. By following these steps and remaining authentic, you can establish yourself as an authority in your niche and build a loyal following on the platform. Remember to always be mindful of your audience’s needs and interests, and stay true to your personal brand to maintain your status as a public figure on Instagram.

Author Bio

Ellen Bartolino

With a wealth of experience as an author and communication specialist, Ellen has honed her skills in the realm of Instagram. Her in-depth understanding of the platform allows her to create engaging and effective content that resonates with both businesses and individuals.

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