How to Be a Fashion Blogger on Instagram

By: Ellen Bartolino

Last Updated on March 21, 2023 by Ellen Bartolino

Introduction to Fashion Blogging on Instagram

What is a fashion blogger?

A fashion blogger is someone who shares their personal style and fashion inspiration on social media, typically through Instagram. They may also write blog posts on their website about fashion trends, styling tips, and other related topics.

The benefits of being a fashion blogger on Instagram

There are many benefits to being a fashion blogger on Instagram. Some of the top perks include:

  • Expressing your creativity and sharing your love of fashion with others
  • Building a community of like-minded individuals who share your interests
  • Connecting with brands and potentially monetizing your account through sponsorships, affiliate marketing, and other opportunities
  • Staying up-to-date on the latest fashion trends and discovering new products and designers

Building Your Instagram Presence

Creating a visually appealing Instagram feed

One key aspect of being a successful fashion blogger on Instagram is having a visually appealing feed. This means carefully curating your photos and using a consistent color scheme and editing style. Consider using a photo editing app or preset filters to help achieve a cohesive look.

Here are some tips for creating a visually appealing Instagram feed:

  • Choose a theme or color scheme and stick to it
  • Use high-quality, well-lit photos
  • Experiment with different photo compositions and angles
  • Edit your photos to give them a cohesive look
  • Use relevant hashtags to help your content be discovered by more people

Engaging with your followers

Another important aspect of building your Instagram presence is engaging with your followers. This means responding to comments, liking and commenting on other users’ posts, and generally being active on the platform. By building relationships with your followers, you can create a sense of community and encourage more engagement with your content.

Finding Your Niche and Authenticity

Identifying your unique style and aesthetic

One key to success as a fashion blogger on Instagram is finding your unique style and aesthetic. This means figuring out what makes you and your fashion sense stand out from the crowd. Do you have a particular vintage or bohemian vibe? Are you drawn to more classic or preppy looks?

Staying true to yourself and your values

In addition to finding your unique style and aesthetic, it’s also important to stay true to yourself and your values as a fashion blogger on Instagram. This means being authentic and genuine in your content and interactions with your followers. Avoid trying to copy the style or content of other successful fashion bloggers, and instead focus on what makes you and your perspective unique.

Collaborating and Monetizing Your Instagram

Working with brands and sponsorships

As you grow your Instagram following and establish yourself as a fashion blogger, you may have the opportunity to work with brands and secure sponsorships. This can be a great way to monetize your account and collaborate with companies that align with your values and aesthetic.

Here are some tips for working with brands and securing sponsorships:

  • Research and reach out to brands that align with your style and values
  • Create a media kit that showcases your Instagram stats and demographics, as well as your brand partnerships and sponsored content
  • Be transparent with your followers about sponsored content and disclose sponsored posts as required by law
  • Follow guidelines provided by the brand for creating and promoting sponsored content

Earning income through affiliate marketing and other opportunities

In addition to working with brands and sponsorships, there are other ways you can monetize your Instagram account as a fashion blogger. One option is affiliate marketing, which involves promoting products from companies and earning a commission on any sales made through your unique referral link. You can also consider offering fashion consulting or styling services, or selling your own products such as clothing or accessories.

Frequently Asked Questions

How do fashion bloggers get followers on Instagram?

To get Instagram followers like fashion bloggers, follow these steps

  1. Make Sure Your Content Is Eye-Catching.
  2. Be True To Your Own Style.
  3. Use A Mix Of Professional And Lower-Quality Photos.
  4. Create A Theme.
  5. Re-Create High Engagement Posts With Similar Outfits.
  6. Bonus Tip: Use Fashion Instagram Hashtags to Your Advantage

How do you make fashion content on Instagram?

To Make Fashion Content On Instagram:

  1. Share Experiences in Feeds. …
  2. Know the Audience. …
  3. Making the Content Attention-Grabbing. …
  4. Using Good-Quality Stock Images. …
  5. Using the Content of Brands in the Fashion Industry. …
  6. Blending Highly Professional and Simple Images. …
  7. Creativity is the Key. …
  8. Create a Theme.

How do I start fashion blogging?

To start a fashion blog:

  1. Create your blog.
  2. Get a hosting plan and domain name.
  3. Select a niche.
  4. Publish high-quality content.
  5. Grow your traffic.
  6. Promote and expand your reach.
  7. Monetize your fashion blog.

How do you become a blogger on Instagram?

To become a blogger on Instagram, follow these steps:

  • Step 1: Sign up for Instagram. I doubt anyone looking up online to become an Instagram influencer does not already have an Instagram account. …
  • Step 2: Pick a niche. …
  • Step 3: Learn photo/video editing. …
  • Step 4: Publish Consistently. …
  • Step 5: Grow a Following. …
  • Step 6: Open for business.

Do Instagram bloggers get paid?

Yes, Instagram bloggers can get paid. Micro-influencers, or accounts with one thousand to ten thousand followers, earn on average $1,420 per month. Meanwhile, mega-influencers, or accounts with over one million followers, earn about $15,356 per month. The amount of money an influencer can make varies depending on various factors like engagement rate, niche, and brand deals.

How much Instagram pays for 1,000 views?

Instagram pays anywhere between $250 to $750 per 1000 engagements, or $0.25 to $0.75 per post engagement. The exact amount paid for each engagement can vary depending on the influencer’s niche, audience demographics, and the type of content being shared.


In conclusion, becoming a fashion blogger on Instagram can be a rewarding and exciting career path for those who love fashion and have a passion for sharing their personal style with others. By building a strong Instagram presence, finding your unique niche and staying true to yourself, and collaborating with brands and monetizing your account, you can turn your love of fashion into a successful career.

And if you want to give your Instagram account a boost, consider buying Instagram likes cheap from a reputable company like DashLikes. Not only will this help increase your visibility and credibility on the platform, but it can also lead to more brand collaborations and monetization opportunities. So why not give it a try and see the benefits for yourself?

Author Bio

Ellen Bartolino

With a wealth of experience as an author and communication specialist, Ellen has honed her skills in the realm of Instagram. Her in-depth understanding of the platform allows her to create engaging and effective content that resonates with both businesses and individuals.

Reach your audience

With over 300 million users on Instagram, there is no better way to promote yourself, your creative projects, or your business than on the extremely popular platform. The only problem is, how can you ensure that your voice is heard through all the noise?