How to Add Subtitles to Instagram Reels: Tips & Tricks


What are Instagram Reels

Instagram Reels is a feature on Instagram that allows users to create short, 15-second videos set to music or other audio. These videos can be edited with various effects and filters, and can be shared on the user’s profile or on the Reels section of the app. Instagram Reels has become a popular way for users to showcase their creativity and share their content with a wider audience.

Why add subtitles to Instagram Reels

There are several reasons why you might want to add subtitles to your Instagram Reels. First and foremost, subtitles can help make your videos more accessible to a wider audience. This is especially important if your Reels contain spoken dialogue or if the audio quality is not great. Subtitles can also help to engage viewers who are watching your Reels with the sound off, such as when they are in a public place or have their phone on silent.

How to Add Subtitles to Instagram Reels

There are two main ways to add subtitles to your Instagram Reels: using the Instagram app itself, or using a third-party tool. Here’s a step-by-step guide for both methods:

Using the Instagram app

  1. Open the Instagram app and go to your profile.
  2. Tap on the “Reels” tab.
  3. Select the Reel you want to add subtitles to.
  4. Tap on the “Edit” button.
  5. Scroll down to the “Caption” section and tap on the “Add Subtitles” button.
  6. Type out your subtitles and use the formatting options to adjust the font, size, and color.
  7. Preview your subtitles by tapping on the “Play” button.
  8. When you’re happy with your subtitles, tap on the “Done” button.

Using third-party tools

  1. Find a third-party tool that allows you to add subtitles to video files. There are many options available online, such as Kapwing, Subtitle Horse, and Amara.
  2. Upload your Reel video file to the tool.
  3. Type out your subtitles and use the formatting options to adjust the font, size, and color.
  4. Preview your subtitles to make sure everything looks good.
  5. When you’re happy with your subtitles, export the video file.
  6. Open the Instagram app and go to your profile.
  7. Tap on the “Reels” tab.
  8. Tap on the “Create” button.
  9. Select the edited video file from your device and upload it to Instagram.

Tips for Adding Subtitles to Instagram Reels

Here are a few tips to keep in mind when adding subtitles to your Instagram Reels:

Keep it short and simple

Subtitles should be short and to the point, as they need to fit within the 15-second time limit of Instagram Reels. Avoid using complex sentence structures or jargon, and try to keep each subtitle to one or two lines at most. This will make it easier for viewers to read and understand your subtitles, and will help keep their attention on your Reel.

Use a clear font and color

The font and color of your subtitles should be easy to read and contrast well with the background of your Reel. Avoid using overly decorative fonts or colors that are difficult to read, as this can make your subtitles hard to follow. Stick with simple, sans-serif fonts in a size that is large enough to be easily readable, and choose a color that stands out against your video’s background.

Maintain visual balance

Subtitles should not distract from the main content of your Reel, so it’s important to find a balance between making them visible and not overwhelming the viewer. Avoid placing your subtitles in a way that blocks important visual elements in your video, and try to keep them towards the bottom of the screen so as not to cover up too much of the action.


Adding subtitles to your Instagram Reels can make your videos more accessible and engaging for a wider audience. There are a few simple steps you can follow to add subtitles using either the Instagram app or a third-party tool, and following some basic tips can help ensure that your subtitles are clear and effective.

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Reach your audience

With over 300 million users on Instagram, there is no better way to promote yourself, your creative projects, or your business than on the extremely popular platform. The only problem is, how can you ensure that your voice is heard through all the noise?