Enhance Your Instagram Reels with Text: A Step-by-Step Guide

Introduction to Instagram Reels

Instagram Reels is a feature that allows users to create and share 15-second video clips set to music. It was introduced in August 2020 as a response to the popularity of TikTok, and has since become a popular way for creators to share their content with a larger audience.

What are Instagram Reels?

Instagram Reels are short, 15-second video clips that can be edited and set to music. They can be created within the Instagram app and shared on the platform. Reels can be created using a variety of creative tools, including the ability to trim, splice, and speed up or slow down footage.

Benefits of using Instagram Reels

There are several benefits to using Instagram Reels as part of your social media strategy:

  • Reels allow you to showcase your creativity and personality in a fun and engaging way.
  • They have the potential to go viral, leading to increased visibility and engagement for your brand.
  • Reels can help you connect with a larger audience and build a community around your content.
  • They provide an opportunity for you to showcase your products or services in a creative way.

Adding Text to Instagram Reels

Text can be a powerful tool to add context, clarity, and creativity to your Instagram Reels. In this section, we’ll explore two different ways to add text to your Reels: using the built-in text feature within the Instagram app, and using third-party apps.

Using the built-in text feature

To add text to your Instagram Reels using the built-in text feature, follow these steps:

  1. Open the Instagram app and tap on the camera icon to create a new reel.
  2. Record or select the video footage you want to use for your reel.
  3. Tap on the “Aa” icon at the top of the screen to add text to your reel.
  4. Type in the text you want to include in your reel. You can use multiple lines of text by tapping “enter” on your keyboard.
  5. Use the options at the bottom of the screen to customize the appearance of your text, including font, color, size, and alignment.
  6. Once you’re happy with your text, tap “Done” to save it.
  7. Continue editing your reel as desired, including adding music, trimming, and splicing your footage.
  8. When you’re finished, tap “Share” to post your reel to your Instagram feed.

Adding text with third-party apps

If you want more advanced text formatting options or the ability to add text to your Reels using a variety of fonts and styles, you may want to consider using a third- party app. Here are a few options to consider:

  • InShot: This app allows you to add text, stickers, and other elements to your Reels, as well as edit the audio and video.
  • Canva: This graphic design app has a wide range of templates and design elements, including text, that you can use to create visually appealing Reels.
  • Adobe Premiere Rush: This video editing software has a range of text options, as well as other advanced features for creating professional-quality Reels.

Keep in mind that when using third-party apps, you’ll need to export your edited video and then upload it to Instagram as a new reel.

Tips for Adding Text to Instagram Reels

Here are a few tips to keep in mind when adding text to your Instagram Reels:

Choose a font that matches your brand

The font you use in your Reels should be consistent with your overall brand aesthetic. If your brand has a playful, casual vibe, you might choose a fun, handwritten font. If your brand is more formal or professional, a clean, sans-serif font might be a better fit.

Use contrasting colors for better visibility

It’s important to make sure that the text in your Reels is easily readable. Choose a font color that contrasts well with the background of your video to ensure that your text stands out.


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Reach your audience

With over 300 million users on Instagram, there is no better way to promote yourself, your creative projects, or your business than on the extremely popular platform. The only problem is, how can you ensure that your voice is heard through all the noise?