Become an Instagram Model: A Step-by-Step Guide

By: Ellen Bartolino

Last Updated on March 21, 2023 by Ellen Bartolino

Introduction to Instagram Modeling

Are you ready to turn your Instagram account into a modeling portfolio? With the right strategies and a little bit of hard work, you can turn your passion for fashion and photography into a successful career on the platform. In this guide, we’ll go over everything you need to know to become an Instagram model, including how to get started, build your brand, gain visibility, and maintain professionalism. 

Definition of an Instagram Model

An Instagram model is someone who uses the platform to showcase their modeling portfolio, promote their personal brand, and potentially secure paid modeling gigs. Instagram models come in all shapes, sizes, and ages, and there is no one “type” that is more successful than another. What sets successful Instagram models apart is their ability to create engaging content, interact with their followers, and showcase their unique personality and style.

How to Get Started as an Instagram Model

If you’re ready to start your journey as an Instagram model, here are some steps you can take to get started:

  • Polish your portfolio: Before you start sharing your modeling photos on Instagram, make sure you have a strong portfolio that showcases your range as a model. This can include professional headshots, full-body shots, and images that highlight your unique features and style.
  • Create a consistent aesthetic: Part of what makes Instagram such a visually appealing platform is the cohesive look and feel of accounts. As you start posting modeling photos, try to create a consistent aesthetic that reflects your personal brand and style. This can include using the same filters, angles, and lighting in your photos.
  • Engage with your followers: One of the keys to success as an Instagram model is building a strong and engaged community of followers. Make sure to respond to comments and DM’s, and take the time to interact with other accounts in your niche.

Building Your Brand on Instagram

Now that you’ve gotten started as an Instagram model, it’s time to start building your personal brand on the platform. A strong personal brand is essential for attracting opportunities and standing out in a crowded marketplace. Here are some tips for building your brand on Instagram:

Creating a Cohesive Aesthetic

As mentioned earlier, having a cohesive aesthetic is essential for creating a visually appealing and professional-looking Instagram account. This can include using a consistent color palette and filters in your photos, as well as a cohesive style in your captions and hashtags.

Engaging with Your Followers

Building a strong and engaged community of followers is crucial for success as an Instagram model. Make sure to respond to comments and DM’s in a timely manner, and take the time to interact with other accounts in your niche.  If you want to take your Instagram game to the next level, consider buying followers and likes from a reputable provider like DashLikes. Not only will this help increase your visibility and credibility on the platform, but it can also lead to more opportunities and collaborations with other accounts and brands.

Gaining Visibility and Attracting Opportunities

Now that you’ve built a strong foundation for your Instagram modeling career, it’s time to start thinking about how to gain visibility and attract opportunities on the platform. Here are some strategies you can use to increase your reach and visibility:

Collaborating with Other Accounts and Brands

One of the best ways to gain visibility on Instagram is by collaborating with other accounts and brands. This can include reposting content from other accounts, participating in Instagram challenges or collaborations, or partnering with brands to create sponsored content.

Utilizing Instagram Features and Hashtags

Instagram offers a number of features and tools that can help you gain visibility and reach a wider audience. These include hashtags, which allow you to categorize your content and make it more discoverable, and Instagram Stories, which offer a more casual and personal way to connect with your followers.

Maintaining Professionalism and Staying Authentic

As you continue to grow your Instagram modeling career, it’s important to maintain professionalism and authenticity. Here are some tips for doing so:

Handling Haters and Negative Comments

Unfortunately, negativity and criticism are a part of life on the internet. As an Instagram model, you will likely encounter haters and negative comments from time to time. It’s important to remember that not everyone will like your content, and it’s okay to disagree with someone’s opinion. That being said, it’s important to maintain a professional and respectful demeanor when responding to negative comments, and to remember that your words and actions reflect on your personal brand.

Balancing Personal and Professional Content

One of the challenges of being an Instagram model is finding the right balance between personal and professional content. On the one hand, it’s important to showcase your personality and allow your followers to get to know you as a person. On the other hand, you also want to maintain a level of professionalism and keep your content focused on your modeling career.

Frequently Asked Questions

How much do Instagram models get paid?

The payment for Instagram models depends on the number of followers they have. For instance, models with over 100,000 followers can charge around $10 for every 1,000 followers. Once a model gains more than 500,000 followers, they can earn as much as $650-$700 per post. It’s important to note that several factors determine the payment, including the brand’s budget, the scope of the campaign, and the level of the model’s influence.

How do I start Instagram modeling?

To start Instagram modeling:

  1. Social media is an essential tool for building your brand, making connections, and finding work
  2. Start with defining your unique style
  3. What’s your vibe?
  4. Write a bio!
  5. Create a posting plan
  6. Use hashtags
  7. Manage your online reputation
  8. Engage with your audience

Is it hard to become an Instagram model?

Becoming an Instagram model is not easy, as it requires much more than just being photogenic. You will need to have excellent photography and editing skills, social media expertise, the ability to manage photoshoots, and writing skills. Additionally, it’s often necessary to have a full-time job while starting out, as you likely won’t be paid as an Instagram model right away

How many followers do I need to be an Instagram model?

The number of followers you have is not the only factor that determines your success as an Instagram model, but having more followers will certainly increase your reach and the amount of money brands are willing to pay you. Some models have been able to secure brand deals and endorsements with as few as 1000 followers.

Who is the biggest Instagram model?

The biggest Instagram model Kim Kardashian, with over 333 million followers.

Does Instagram pay you?

Yes, Instagram pays you and offers various ways to make money, such as creating sponsored posts for brands and becoming an affiliate for other brands. Instagram models can make a commission from selling other brands’ products through their account. By providing value to their audience, Instagram models can monetize their content and generate income from their account.


In conclusion, becoming an Instagram model requires a combination of hard work, strategy, and creativity. By polishing your modeling portfolio, creating a consistent aesthetic, engaging with your followers, and building a strong personal brand, you can attract opportunities and stand out in a crowded marketplace. Utilizing Instagram features and tools, collaborating with other accounts and brands, and maintaining professionalism and authenticity are essential for gaining visibility and balancing personal and professional content. With dedication and the right mindset, you can turn your passion for modeling into a successful career on Instagram.

Author Bio

Ellen Bartolino

With a wealth of experience as an author and communication specialist, Ellen has honed her skills in the realm of Instagram. Her in-depth understanding of the platform allows her to create engaging and effective content that resonates with both businesses and individuals.

Reach your audience

With over 300 million users on Instagram, there is no better way to promote yourself, your creative projects, or your business than on the extremely popular platform. The only problem is, how can you ensure that your voice is heard through all the noise?