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Become A Paid Instagram Model: A Step-by-Step Guide

By: Ellen Bartolino

Last Updated on March 20, 2023 by Ellen Bartolino


Are you looking to turn your Instagram account into a profitable career as a paid model? With the right strategy and dedication, it is possible to turn your passion for sharing content on Instagram into a full-time job. In this guide, we’ll go over the steps you need to take to become a paid Instagram model and maximize your income from the platform.

Building Your Instagram Presence

Before you can start landing paid modeling gigs, you’ll need to establish yourself as an influential and in-demand account on Instagram. There are a few key things you can do to build your up your presence and make yourself more attractive to brands.

Growing Your Following

One of the first things brands look at when considering partnering with an Instagram account is the size of their following. The more followers you have, the more people you can potentially reach with sponsored content, which makes you a more valuable collaborator. Here are a few ways you can grow your following on Instagram:

  • Post consistently: One of the most important things you can do to attract and retain followers is to post consistently. This doesn’t mean you need to post multiple times a day, but you should aim to post at least a few times a week. Consistency not only keeps your current followers engaged, but it also helps attract new followers who may be interested in your content.
  • Use hashtags: Hashtags are a great way to reach a larger audience on Instagram. When you use relevant hashtags in your captions and on your posts, you make it easier for people to discover your content. The more relevant and popular the hashtags you use, the more visibility your posts will get.
  • Engage with your audience: Instagram is a social platform, which means that interacting with your followers is crucial. When people comment on your posts, take the time to respond to them. You should also make an effort to like and comment on other accounts’ posts, as this can help you get noticed and attract new followers.

Crafting a Cohesive Aesthetic

In addition to having a large following, it’s important to have a cohesive aesthetic on your Instagram account. This means that all of your posts should have a similar look and feel, which can be achieved through consistent editing and filters, a consistent color scheme, and a consistent style of content. A cohesive aesthetic not only makes your account more visually appealing, but it also helps establish your personal brand and makes you more memorable to potential followers and partners.

Collaborating with Brands

Once you have a strong Instagram presence, it’s time to start thinking about how you can monetize your account by collaborating with brands. Here are a few tips for identifying and securing paid partnerships:

Identifying Opportunities

There are a few different ways you can find paid collaboration opportunities on Instagram:

  • Reach out to brands directly: If there are specific brands you’re interested in working with, don’t be afraid to reach out to them directly. You can do this by sending them a direct message on Instagram or emailing them through their website. Just be sure to have a clear and professional pitch ready.
  • Use Instagram tools: Instagram has a few different tools that can help you find paid collaboration opportunities. One of these is the “Brands” tab on the Explore page.

Negotiating Deals

Once you’ve identified a potential collaboration opportunity with a brand, it’s important to negotiate a fair deal. Here are a few things to consider when negotiating:

  • Your value: Before you start negotiating, it’s important to have a clear idea of your value as an Instagram account. This includes things like your following size, engagement rate, and overall influence. Understanding your value will help you negotiate for a fair rate.
  • The terms of the collaboration: Make sure to clarify the terms of the collaboration before you agree to anything. This includes things like how many posts you’ll be creating for the brand, what the content will be about, and how long the partnership will last.
  • Your rate: When it comes to determining your rate, it’s important to be fair but also realistic. Don’t undervalue yourself, but also don’t overprice yourself out of potential opportunities. It can be helpful to do some research to see what other accounts with similar followings and engagement are charging for sponsored posts.

Maximizing Your Income

Once you start collaborating with brands, there are a few things you can do to maximize your income as a paid Instagram model.

Monetizing Your Posts

Sponsored posts are one way to monetize your Instagram account, but they’re not the only way. Here are a few other ways you can monetize your posts:

  • Affiliate marketing: If you promote products on your Instagram account, you can earn a commission for any sales made through your unique affiliate link. Just be sure to disclose that you are using an affiliate link in your caption or bio.
  • Selling products: If you have your own products, such as physical goods or digital products, you can sell them through your Instagram account. You can use Instagram’s “Shop” feature to link to your products and make it easy for followers to make purchases.
  • Sponsored posts from individual companies: In addition to collaborating with big brands, you can also work with smaller companies or individual entrepreneurs to promote their products or services. This can be a great way to diversify your income streams and work with a variety of different companies.

Diversifying Your Income Streams

In addition to monetizing your posts, it’s important to diversify your income streams as a paid Instagram model. This can help ensure that you have multiple sources of income and aren’t relying too heavily on any one stream. Here are a few ways you can diversify your income:

  • Offer additional services: In addition to sponsored posts, you can also offer additional services to your followers or to brands you work with. This could include things like one-on-one coaching, consulting services, or even merchandise.
  • Utilize other social media platforms: While Instagram is a great platform for monetizing your content, it’s not the only platform out there. Consider expanding your reach by building your presence on other social media platforms, such as YouTube, TikTok, or even Twitter.
  • Explore other revenue streams: There are plenty of other revenue streams out there beyond social media. Consider exploring opportunities in areas like freelance writing, public speaking, or even starting your own business.

Frequently Asked Questions

How much do Instagram models get paid?

The payment for Instagram models depends on the number of followers they have. For instance, models with over 100,000 followers can charge around $10 for every 1,000 followers. Once a model gains more than 500,000 followers, they can earn as much as $650-$700 per post. It’s important to note that several factors determine the payment, including the brand’s budget, the scope of the campaign, and the level of the model’s influence.

How do I start Instagram modeling?

To start Instagram modeling:

  1. Social media is an essential tool for building your brand, making connections, and finding work
  2. Start with defining your unique style
  3. What’s your vibe?
  4. Write a bio!
  5. Create a posting plan
  6. Use hashtags
  7. Manage your online reputation
  8. Engage with your audience

Is it hard to become an Instagram model?

Becoming an Instagram model is not easy, as it requires much more than just being photogenic. You will need to have excellent photography and editing skills, social media expertise, the ability to manage photoshoots, and writing skills. Additionally, it’s often necessary to have a full-time job while starting out, as you likely won’t be paid as an Instagram model right away

How many followers do I need to be an Instagram model?

The number of followers you have is not the only factor that determines your success as an Instagram model, but having more followers will certainly increase your reach and the amount of money brands are willing to pay you. Some models have been able to secure brand deals and endorsements with as few as 1000 followers.

Who is the biggest Instagram model?

The biggest Instagram model Kim Kardashian, with over 333 million followers.

Does Instagram pay you?

Yes, Instagram pays you and offers various ways to make money, such as creating sponsored posts for brands and becoming an affiliate for other brands. Instagram models can make a commission from selling other brands’ products through their account. By providing value to their audience, Instagram models can monetize their content and generate income from their account.


In conclusion, becoming a paid Instagram model takes dedication, strategy, and hard work, but with the right steps, it is possible to turn your passion for sharing content on Instagram into a full-time job. By building a strong Instagram presence, collaborating with brands, and diversifying your income streams, you can maximize your income and create a sustainable career as a paid Instagram model. Remember to stay true to your personal brand, maintain professionalism, and be open to new opportunities as you navigate the world of Instagram modeling.

Author Bio

Ellen Bartolino

With a wealth of experience as an author and communication specialist, Ellen has honed her skills in the realm of Instagram. Her in-depth understanding of the platform allows her to create engaging and effective content that resonates with both businesses and individuals.

Reach your audience

With over 300 million users on Instagram, there is no better way to promote yourself, your creative projects, or your business than on the extremely popular platform. The only problem is, how can you ensure that your voice is heard through all the noise?