Become a Fashion Influencer on Instagram: A Step-by-Step Guide

By: Ellen Bartolino

Last Updated on March 21, 2023 by Ellen Bartolino

Understanding the Fashion Industry

Before you start building your presence on Instagram, it’s important to have a solid understanding of the fashion industry itself. This will help you identify your personal style and find your niche within the crowded landscape of fashion influencers.

Here are a few key steps to take to get a handle on the industry:

Researching current trends

To truly stand out as a fashion influencer, you’ll need to have a finger on the pulse of current trends. This means regularly researching what’s hot and what’s not in the world of fashion. Some ways to stay up-to-date include:

  • Following fashion news and industry publications (such as Vogue, Harper’s Bazaar, and Elle)
  • Attending fashion weeks and events
  • Keeping an eye on what fashion influencers and celebrities are wearing

Identifying your personal style

In addition to understanding current trends, it’s important to develop your own personal style. This will help you stand out as an influencer and give your followers a reason to keep coming back to your profile. To identify your personal style, try the following:

  • Experiment with different styles and see what feels authentic to you
  • Pay attention to the brands and pieces that you consistently gravitate towards
  • Consider your lifestyle and what types of clothing are practical for you

Building Your Instagram Presence

Once you have a handle on the fashion industry, it’s time to start building your presence on Instagram. This involves crafting a cohesive aesthetic, engaging with your audience, and consistently posting high-quality content.

Here are a few key steps to take:

Crafting a cohesive aesthetic

One of the keys to success on Instagram is having a visually appealing profile. This means creating a cohesive aesthetic and choosing a consistent color scheme and editing style for your photos. To create a cohesive aesthetic, try the following:

  • Choose a color palette and stick with it
  • Experiment with different filters and editing techniques to find a look that resonates with your brand
  • Use similar backgrounds and locations in your photos to create a cohesive feel

Engaging with your audience

In addition to posting visually appealing content, it’s important to engage with your audience to build a community and establish yourself as an influencer. This means responding to comments, asking for feedback, and interacting with other users. Here are a few tips for engaging with your audience:

  • Respond to comments within a few hours, if possible
  • Ask your followers for their opinions and thoughts on your content
  • Engage with other users by liking and commenting on their posts

Collaborating with Brands

One of the key ways that fashion influencers monetize their Instagram presence is through sponsored content and collaborations with brands. To start working with brands, it’s important to:

Seek out partnerships

There are a few different ways to find brand partnerships as a fashion influencer. Some options include:

  • Reaching out to brands directly to pitch yourself
  • Working with a talent agency or management company to secure partnerships
  • Applying to influencer marketing platforms like rewardStyle or ASK US TO

Negotiating sponsored content

Once you’ve secured a partnership with a brand, it’s important to negotiate the terms of the sponsorship. This includes discussing compensation, the type of content you’ll create, and any specific guidelines or requirements from the brand. Some key points to consider when negotiating sponsored content include:

  • Make sure you’re being fairly compensated for your time and efforts
  • Be clear about what type of content you’ll be creating
  • Establish deadlines and deliverables up front

Growing Your Following

Once you’ve established your presence on Instagram and started collaborating with brands, it’s time to focus on growing your following. There are a few key tactics you can use to attract new followers:

Utilizing hashtags and geotags

Hashtags and geotags are a great way to make your content discoverable to a wider audience. When you use relevant hashtags, your content is more likely to show up in search results and on the “Explore” page. Similarly, geotagging your photos helps users who are searching for content in a specific location find your content.

Buying Instagram followers and likes

Another tactic that some fashion influencers use to boost their profile is buying Instagram followers and likes. While this isn’t a guaranteed way to grow your following, it can help increase your visibility and make your profile more attractive to potential followers.

If you do decide to buy Instagram followers and likes, it’s important to choose a reputable provider. One such provider is DashLikes, which offers high-quality followers and likes from real, active accounts at ultra-low prices which start at $1. 

Frequently Asked Questions

How much do Instagram influencers make?

The average Instagram influencer makes $2,970 per month, according to Hype Auditor’s 2021 survey of almost 2,000 influencers in the US.

How much does Instagram pay for 1,000 views?

Instagram doesn’t pay users for views, but influencers can earn money through sponsored content, typically earning between $250 and $750 per 1000 engagements (or $0.25 – $0.75 per post engagement).

How many followers do you need to be an influencer on Instagram?

The number of followers required to become an influencer on Instagram varies. Most influencers are considered micro-influencers, with between 1,000 and 40,000 followers. Those with 40,000 to 1 million followers are macro-influencers, while those with fewer than 1,000 followers are known as nano-influencers.

How do you start a fashion blog on Instagram?

To start a fashion blog on Instagram:

  1. Make Sure Your Content Is Eye-Catching
  2. Be True To Your Own Style
  3. Use A Mix Of Professional And Lower-Quality Photos
  4. Create A Theme
  5. Re-Create High Engagement Posts With Similar Outfits
  6. Bonus Tip: Use Fashion Instagram Hashtags to Your Advantage

How do beginner influencers make money?

Beginner influencers can make money through collaborations with companies, brands, and services, typically creating content and getting paid a pre-determined rate. Other methods of earning income include commissions, affiliate marketing, and displaying ads on their content.

How much Instagram pay for 1m followers?

Influencers with 1 million Instagram followers can earn $10,000 per post, while those with more than 1 million followers can charge anywhere from $10,000 to $100,000 per post or campaign.

Can I make money on Instagram with 500 followers?

Yes, you can make money even with only 500 followers, there are various ways to earn an income on Instagram. Some strategies include using affiliate links, becoming a brand ambassador, or creating sponsored content for companies or brands.


In conclusion, building a successful presence on Instagram as a fashion influencer requires more than just posting pretty pictures. It’s important to have a solid understanding of the fashion industry, including current trends and your personal style, in order to stand out and find your niche. Crafting a cohesive aesthetic, engaging with your audience, and collaborating with brands are also key components of success. And don’t forget to utilize hashtags and geotags to attract new followers and make your content more discoverable. With these steps in mind, you can start building a thriving community and monetizing your passion for fashion on Instagram.

Author Bio

Ellen Bartolino

With a wealth of experience as an author and communication specialist, Ellen has honed her skills in the realm of Instagram. Her in-depth understanding of the platform allows her to create engaging and effective content that resonates with both businesses and individuals.

Reach your audience

With over 300 million users on Instagram, there is no better way to promote yourself, your creative projects, or your business than on the extremely popular platform. The only problem is, how can you ensure that your voice is heard through all the noise?