5 Steps to Becoming a Successful Food Blogger on Instagram

By: Ellen Bartolino

Last Updated on March 21, 2023 by Ellen Bartolino

How to be a Food Blogger on Instagram

Are you a food lover with a knack for photography and a desire to share your culinary adventures with the world? Starting a food blog on Instagram can be a rewarding and exciting journey, but it does require dedication, hard work, and a bit of strategic planning. Here are five steps to help you get started and succeed as a food blogger on Instagram.

Finding Your Niche

Before you start posting pictures of every meal you eat, it’s important to identify the focus of your blog. This will help you attract a specific and engaged audience, and make it easier to stand out in a crowded and competitive market. Some options for specializing your content could include:

  • Specializing in a specific type of cuisine: Are you particularly passionate about Italian food? Mexican cuisine? Asian-inspired dishes? Consider narrowing your focus to a particular type of food and becoming an expert in that area. This can be especially helpful if you’re looking to collaborate with brands or restaurants in a specific niche.
  • Focusing on a particular dietary restriction or lifestyle: Many people follow specific diets for health or personal reasons, and are always on the lookout for new recipe ideas and inspiration. If you follow a vegan, gluten-free, paleo, or other special diet, consider making that a focus of your blog and sharing recipes and tips that cater to those needs.

Building Your Online Presence

In addition to your Instagram account, it’s important to have a professional looking website where you can share more in-depth content and information about yourself. This will also help with SEO (search engine optimization) and make it easier for people to find your blog. Some key elements to consider when setting up your website include:

  • A clean and visually appealing design: Choose a website template that reflects the aesthetic of your blog and is easy to navigate.
  • A clear and concise about section: Use this space to introduce yourself and your blog to visitors, and share your mission and goals.
  • A dedicated recipe page: Make it easy for people to find and access your recipes by creating a separate page for them. Consider using a recipe plugin that allows you to include step-by-step instructions, ingredient lists, and other helpful details.

In addition to your website, it’s important to utilize other social media platforms to promote your blog and engage with your audience. This can include platforms like Twitter, Facebook, Pinterest, and TikTok, depending on your target audience and the type of content you create.

Creating Engaging and High-Quality Content

Now that you’ve established your niche and built a solid online presence, it’s time to start creating and sharing content. To succeed as a food blogger on Instagram, you’ll need to post regularly and consistently, and focus on creating high-quality content that engages and inspires your audience. Here are a few tips to help you create content that stands out:

  • Take attractive photographs of your food: Good food photography is essential for a successful food blog, and can make a big difference in attracting and retaining followers. Invest in a decent camera and learn how to use it, and pay attention to lighting, composition, and styling.
  • Write compelling and informative captions: In addition to sharing mouth-watering photos, it’s important to provide context and information in your captions. Share the story behind the dish, any interesting ingredients or techniques, and any personal connections or memories.
  • Use relevant hashtags and geotags: Hashtags and geotags can help your content reach a wider audience, and make it easier for people to find and follow your blog. Use relevant and popular hashtags, and consider creating a branded hashtag for your blog.
  • Vary your content: In addition to posting photos of your meals, consider sharing behind-the-scenes glimpses of your kitchen, recipe development process, and food-related travels. You can also mix in video content, such as recipe demos or cooking tips, to keep things interesting.

Growing Your Audience and Collaborating with Brands

As you build your following and establish your brand, you may start to receive opportunities to collaborate with brands and companies. This can be a great way to monetize your blog and take your content to the next level. Here are a few tips to help you grow your audience and work with brands effectively:

Utilize hashtags and collaborate with other accounts

By participating in food-related hashtags and collaborating with other food bloggers or accounts, you can expose your blog to a wider audience and potentially gain new followers.

Utilize paid promotions and work with brands

As your blog grows, you may have the opportunity to work with brands on sponsored posts or content. Be selective and choose brands that align with your values and audience, and make sure to disclose any sponsored content as required by law.

Consider buying Instagram followers and likes:

One way to quickly grow your audience and increase your visibility on Instagram is to buy followers and likes. While there are many companies that offer these services, it’s important to choose a reputable and reliable provider like DashLikes. Buying Instagram followers and likes from DashLikes can help you gain credibility and attract more organic followers, ultimately leading to greater success for your food blog.

Frequently Asked Questions

So how much can you make as a food blogger?

The average food blogger makes over $40,000 per year, according to ZipRecruiter. While there are food blogs that make no money at all, the biggest ones generate millions per month.

How do I create a food blog on Instagram?

To create a food blog, follow these strategies, and you’ll be on the best path to attracting millions of followers and building a successful food brand.

  1. What Are Your Instagram Goals and Objectives?
  2. Set Up Your Instagram Account
  3. Define Your Ideal Followers and Join Your Food Niche
  4. Post High-Quality Food Images and Videos
  5. Start Posting

How much does Instagram pay for 1,000 views?

Instagram doesn’t pay users for views, but influencers can earn money through sponsored content, typically earning between $250 and $750 per 1000 engagements (or $0.25 – $0.75 per post engagement).

How do Instagram followers grow food blogs?

To grow your food blog on Instagram, post high-quality content with good lighting and use props. Engage with your community, find other food accounts, and like and comment on their photos.

Do Instagram food bloggers get free food?

Many food bloggers who review restaurants pay for their own meals, as tipping service staff is an additional expense, while some meals can be complimentary. Additionally, travel and time can also be costly.

Is it hard to be a food blogger?

Being a food blog is hard work that requires passion, finesse, and consistency, whether you’re looking to land a full-time writing job in the culinary world or simply seeking a creative outlet.

Is food blogging a good career?

Food blogging is an emerging and unconventional career path for graduates and post-graduates in hotel management and catering technology. Food blogging is a notable feature of food journalism, linking an interest in cooking with blog writing and food photography.


In conclusion, starting a food blog on Instagram requires a clear focus and strategic planning, as well as a dedication to creating engaging and high-quality content. Building a professional online presence through a visually appealing website and using other social media platforms can help to grow your audience and attract brand collaborations. With hard work and persistence, food bloggers on Instagram can turn their passion into a successful and rewarding career.

Author Bio

Ellen Bartolino

With a wealth of experience as an author and communication specialist, Ellen has honed her skills in the realm of Instagram. Her in-depth understanding of the platform allows her to create engaging and effective content that resonates with both businesses and individuals.

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